E-mail marketing allows targeting by demographics (age, income, etc.)
86% of adult online users say that e-mail marketing is their ideal marketing process
96% of Internet users use email, and only 75% use social media
E-mail provides more exposure and analytics facility, such as click-through rates, open rates, bounce rates, & conversions
E-mail messages have a vast range of formatting than social media marketing
Email has grown in such a way to be one of the most accepted forms of communication. In 2017, there were an anticipated 200 trillion emails sent out globally. That breaks down to 4.9 million emails are sent every second. These numbers are massive, but not shocking when you consider how vital the e-mail in all forms has been throughout history
FDMA will help you like?
As, Email marketing managers are answerable for each part of an email marketing campaign. They should be both creative and technical, so FDMA here plays a very key role in developing students in such a way so that they can create ad campaigns that request to customers, and then control the command of email technology to spread their message as effectively as possible.
Tracking & Reporting
Best massive benefit of email over social media is that prediction and customers are more likely to see an email than social media. As just putting something doesn’t mean that everybody you want to see your message will see it.